Uwuqala njani umgca weCosmetic-kunokufuneka uyazi?

Iya kuba ngumbono olungileyo ukuba ufuna ukuthatha ishishini lezithambiso njengesithembiso. Nazi izinto ezibalulekileyo ekufuneka uzazi malunga nendlela yokuqalisa umgca wokuthambisa.

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Fumana uMboneleli othembekileyo

Oku kulucelomngeni.Amaxesha amaninzi iibrendi ezincinci zikhetha abavelisi abaninzi ngenxa yokungakwazi ukugqiba umjikelo wemveliso kumzi-mveliso omnye.Kukho iingongoma ezimbalwa ekufuneka zithathelwe ingqalelo engqondweni yethu:

Ukubanako kweqabane.Chaza ukuba zeziphi iibrendi ezithembela kulo menzi.Amagama adumileyo azenzela igama elihle.

Ukugcinwa kwemigangatho yomgangatho.Umzekelo, ubukho besatifikethi se-GMP bungqina ukuba iindlela ezisisiseko zokwenziwa kwemveliso kunye nezinto eziyimfuneko zokwenziwa kwezinto zokuthambisa ziyalandelwa.

Iimathiriyeli ekrwada.Xa ukhetha izinto eziluhlaza, umntu kufuneka ahlale enamathele kwi-balance balance of natural and synthetic ingredients.Akuyomfihlo ukuba iimveliso zendalo ngokupheleleyo azize zifike kwishelufu yevenkile.Zizithako ezongezelelweyo kuphela ezifana nencasa okanye iiarhente zokugcina ezenza imveliso yezithambiso ibentle kwaye ikhululekile xa isetyenziswa.

Isiqinisekiso sobungcali sekhemisti.Le ngcali kukuphuhlisa nokulungisa ifomula yokugqibela yemveliso.Njengomthetho, 'iinkwenkwezi' ezinetalente kunye nezakhono sele zisebenza kwiqela lomenzi, ngoko akukho mfuneko yokuchitha ixesha elixabisekileyo ekukhangeleni.

Ulungiselelo.Le parameter ixhomekeke kwindawo yomenzi.Okukhona umzi-mveliso ukufutshane - kokukhona uchitha kancinci ekuhanjisweni kwemveliso.Ithuba lokutyelela umzi-mveliso, ukujonga iimeko zokwenziwa kwekhontrakthi kunye nokuvavanya imveliso iya kuba lukhetho olukhulu.

Isiqinisekiso.Eli nqanaba linyanzelekile kwizithambiso.Inkonzo inokubonelelwa ngumenzi okanye iarhente eyodwa.Ngokuqhelekileyo kuthatha iiveki ezi-4 ukuya kwezi-6 ukuqokelela onke amaxwebhu, ukugqiba iimvavanyo zaselabhoratri kwaye ufumane isibhengezo sokuthotyelwa.

Yenza uphawu

Ngaphandle kokudala isicwangciso seshishini lakho, ukwenza uphawu lwakho yenye yezona zinto zibalulekileyo kwindlela onokuthi unxibelelane ngayo nabantu bakho.Qwalasela ukuba yeyiphi imiba yeshishini lakho ofuna ukuba abathengi bakho bayibone kuqala xa ufunda indlela yokuqalisa umgca wokwenza.Imibala, ilogo, kunye noyilo ngokubanzi kunye nemvakalelo yeshishini lakho kufuneka ikubonise ngandlela zonke.Uphawu olucingisisiweyo nolucacileyo lolona lubeka bucala awona mashishini aphumeleleyo.

Ubuhle bokuleyibhile yabucala umgca wakho wezithambiso kukuba kukunika inkululeko yokuyila ibhrendi yakho kwaye ugxile ekwenzeni ukuba ibe yeyona ingcono kakhulu.Ngenxa yokuba umzi-mveliso wezithambiso uzaliswe ziimveliso ezintsha, ukwenza uphawu oluqinileyo nolunokuchazwa yenye yeendlela ekukuphela kwazo zokuphumelela kwihlabathi apho abathengi baphantse bakhethe kakhulu.

Ngaphaya kwegama lebrand yakho, umgca wakho wokwenza izinto kufuneka ube nophawu olubambeneyo nolomeleleyo olubonakaliswe ngokupakishwa, ilebhile, imibala, iifonti, kunye nendlela imveliso yayo ebhalwe ngayo.Abathengi bobuhle bafuna imveliso eya kujongeka inomtsalane kwikhawuntara yabo yokuhlambela, ke qwalasela amava omthengi ngakuwo onke amanqanaba endlela kuyo yonke inkqubo yakho yokuphawula.

Ukuleyibhile kwaBucala

Indlela elula ithatha ukuba uqalise umgca wokuhombisa phantsi kwebrand yakho.Ukwenzela loo njongo, kuya kufuneka umisele ukuba loluphi uhlobo lwekhontrakthi yokwenziwa ekulingana ngcono: ileyibhile yabucala okanye emhlophe.Masibaleke ngokukhawuleza kuzo zombini iindidi ukucacisa umahluko.Ngeemveliso zeleyibhile ezimhlophe uyazi kakuhle ukuba yintoni ukuqulunqwa ngaphakathi kwe-vial okanye ibhotile.Nangona unokwenza ngokwezifiso iilebhile kunye nephakheji yemveliso esele ilungile, awuyena umnikazi wayo kwaye awukwazi ukuyilungisa.Oko kunokuba ngumqobo ekwandeni kweshishini kunye naliphi na ilinge lokutshintsha umthengisi.Ngokucacileyo ukwenziwa kweeleyibhile ezimhlophe kunokunceda abanini bamashishini amancinci ekufuneni kwabo iziphumo ezikhawulezayo.Kodwa ukuba ufuna imveliso ihlangabezane neemfuno zakho kunye neemfuno, kuya kufuneka ukhethe ukuleyibhelishwa kwabucala.Xa ukhetha imodeli yokuvelisa ileyibhile yangasese, unokuchaza zonke iimpawu ekufuneka imveliso yakho yexesha elizayo ibandakanye, njengevumba, ukuthungwa, umbala kunye nesiphumo esifunwayo emva kwesicelo.Ungade uguqule ifomula kwaye wongeze izithako ezithile nokuba awunamava kulo mmandla.Ukuyibeka ngokulula, ulawula indlela imveliso eyenziwe ngayo ngaphandle kokuhlawula oko kufunwa yinkqubo.

Uluhlu lwamahlakani anokubakho lubanzi kakhulu ukusuka kwiilabhoratri eziphambili zaseYurophu ukuya kubavelisi abavela eTshayina naseKorea.Umngcipheko oyintloko kukudibana nekopi-ikati ye-brand yakho kwi-niche yemarike ekhethiweyo, ungakhankanyi ukuba i-lipstick egqwesileyo kunye neefomyula ze-mascara sele zithathwe ngabaphikisi abaziwayo behlabathi.

Nje:

Kukho amanyathelo asi-8

1.Fumana intsingiselo okanye i-niche kwimarike (unokukhangela kwivenkile yakho yeAmazon okanye iGoogle Trends)

2.Khetha imveliso—uze wenze isigqibo ngendlela oza kuyivelisa ngayo.

3.Yakha uphawu lwakho

4.Ukuqonda izithako, iilebhile, kunye nolawulo lwe-inventri

5.Yenza ivenkile ye-intanethi

6.Maketha umgca wakho wokwenza izinto

7.Setha ukuthunyelwa kwenqanawa kunye nenkonzo yabathengi

8.Thengisa!


Ixesha lokuposa: Jan-25-2022